Market Insight & Competitive Assessments

Atrium helps utilities navigate changing markets and competitive pressures with strategies that enhance positioning and performance. We conduct benchmarking analyses that compare O&M costs, productivity, and other metrics relative to peer utilities, identifying both strengths and areas for improvement. Our team develops strategies for RTO/ISO participation, retail market engagement, and responses to evolving customer demands. We also advise on community and municipal partnerships, helping utilities enhance their role in local development and customer service. Atrium integrates market insights with financial and operational analysis, creating strategies that are both ambitious and practical. We place equal emphasis on stakeholder communication—equipping leadership with messages that resonate with customers, investors, and partners. By understanding market dynamics and competitive positioning, Atrium helps utilities adapt to industry shifts while building strategies that deliver long-term value. Our goal is to ensure clients are prepared to compete effectively while sustaining customer trust and financial stability.